From catalog to configurator

Bronco’s original store was a long product list that hid the parts that made the brand unique. We rebuilt the experience around a fast, visual configurator so every buyer immediately sees what their setup will look like.

The performance work

We trimmed the JavaScript bundle by 48%, moved imagery to a modern CDN pipeline, and rewrote the checkout to ship as static HTML wherever possible. The page that used to be the slowest is now one of the fastest in the funnel.